ASU Enterprise Marketing Hub
Role: Social media, motion design

Year: 2021–2022

Art Direction: Lindsay Kinkade
Design Leads: Andrea Hodges, Omar Mota
THE CHALLENGE

ASU's Enterprise Marketing Hub is a unique hybrid of a marketing department, agency and consultancy. The Hub helps others achieve their marketing objectives and collectively build ASU and its family of brands. My job is to design and create new brand assets that fit within the established ASU brand, but also pushing it forward into better and bolder directions. Here are some samples of work from my time at the Hub. Most notable are the 2022 Spring Commencement digital assets and ASU's new signage campaign across campuses.
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© 2022 Tanya Yan